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- Case StudiesThe Xtreme Strategy That Destroyed Red Bull's Market Share? — Business Case Study
A 2019 import ban removed Red Bull from Nepal at the exact moment a lockdown froze the market. Here's how Xtreme Energy Drink turned that opening into shelf space everywhere — and whether Red Bull's dominance is actually under threat.
- Case StudiesThe End of Daraz? What Really Happened After Alibaba Bought Nepal’s Biggest Online Store
In 2018, Alibaba bought Daraz and Nepal celebrated. Eight years, two rounds of mass layoffs, and one abrupt CEO exit later, here’s what the numbers actually show about whether Daraz is dying, or finally learning how to make money.